Analytics - CDF Networks

Web Analytics – Critical for Success

Good web analytics are the backbone of every digital marketing campaign. Why are analytics so important?

Save Money. Know what ads are working, where visitors come from, and what led to conversions.
Understanding. Learn about your customers interactions and what they are doing on your site.
Budgeting. Analytics provide concrete data to make decisions about allocating spend to marketing channels.
Trends. Identify trends to make more informed decisions on future campaigns and spending.
Goals. Analytics help define business goals and provide measurement to see if you are reaching them.

Web Analytics Services

Here are just some of the ways we can help build and implement your web analytics strategy.

Google Analytics

Google Analytics is the #1 most popular digital analytics platform. It’s free, but must be configured and deployed correctly to produce meaningful data.

Google Tag Manager

Working hand in hand with Google Analytics, Google Tag Manager allows for easy implementation of the tagging scripts required to run analytics.

Conversion Tracking

Conversion tracking allows you to measure the effectiveness of any digital campaign. Proper tracking is essential on every campaign.

Call Tracking

Incoming calls are as important web leads, and can be tracked on your website using special analytics tools

UTM Tracking

A standardized UTM tracking system and deployment strategy must be in place before any content or campaign is launched.

Dashboarding

Getting data out of platforms and onto a central dashboard can help you get a complete and clear view of your digital campaigns.

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